SunTec.AI insights have been featured in a GoodFirms survey focused on the growing importance and impact of digital advertising in today’s market. The survey, titled “Traditional Advertising vs. Modern Advertising,” explores the dynamic shifts in the advertising landscape and provides an in-depth analysis of trends, benefits, and challenges associated with both approaches.
As a contributor, we shared how digital advertising, when strategically implemented, can help businesses achieve measurable outcomes and cost-efficiency. For companies targeting a global audience on a limited budget, digital advertising can be a game changer. As quoted:
“Small businesses can leverage social media, search engines, and display ads to reach their specific audience without the high costs associated with traditional advertising mediums like TV, radio, or print ads.”
Digital advertising has empowered marketers to target consumers based on interests, demographics, and online behaviors. Now, with technologies like generative AI, they can create tailored content and visuals for even more personalized marketing. Beyond this, AI enhances digital advertising by analyzing competitors’ pricing in real-time, automating workflows for programmatic advertising, and identifying patterns in customer behavior to optimize campaigns. However, the success and effectiveness of AI-powered systems used in digital advertising depend on the quality of their training data. At SunTec.AI, we provide cost-efficient, reliable data labeling services to ensure the accurate functioning of machine learning models. By utilizing AI/ML models trained on trusted data, businesses can reap the maximum benefits of digital advertising for their brands.